Worldline: Championing Digital Transactions Across Payment Channels
With new delivery channels and new products, consumers demand innovative, easy to use and dependable payment instruments that are widely accepted. But payments is a complex business and setting up a secure, reliable infrastructure – the actual cards, POS terminals and the networks and systems that connect and drive them – and supporting it is tedious business. Simplifying this complexity for merchants and banks, so they may focus on serving their customers better, is what Worldline does best.Mumbai based Worldline, a subsidiary of the Paris based Atos group, provides end-to-end payment solutions for acquiring and issuance on both, a hosted and licensed model. Worldline works with banks and merchants like educational institutions, petroleum retailers, townships & malls to enable electronic payments. “We remove the complexity and uncertainty from electronic payments, so that our banks and merchants can focus on serving their customers better – either in their shop or on their website,” states Deepak Chandnani, CEO- South Asia & Middle East, Worldline. For acquirers, the company provides value-added products and services for business development, like dynamic currency conversion, cash withdrawal at the POS terminal, the option to allow customers to pay in EMIs and a customized MIS tool. All of these can be offered alongside cutting-edge payment options like contactless NFC based and mobile payments.
To payment instrument issuers, Worldline provides a host of products in addition to credit, debit and prepaid cards. Mobile app based control of cards, an Access Control Server for two factor authentication, host card emulation for enabling NFC based contactless payments, and innovative cost-optimizing solutions like a paperless “green PIN” are some of the value added
products the company has developed.Since entering India in 2010, Worldline has played the role of an ecosystem catalyst by enabling financial institutions to implement and support government initiatives to promote electronic payments, such as the Jan Dhan Yojana and Digital India. The company also works closely with regulators to provide thought leadership and inputs on policy formation. It is currently working with the NPCI to enable bill payment at POS and a unified payments interface across payments channels.
To combat increasingly sophisticated technology threats, both internal and external, Worldline ensures that all processes are PCI-DSS and ISO certified and compliant with requirements laid down by the Reserve Bank of India. “We have leveraged our international knowledge base to create a Fraud Control Group in India. They use a proprietary fraud detection engine built on multiple rules-based and score-based algorithms that detect fraud in real time and flag transactions for approval, denial or review. We even provide banks and merchants with fraud case management tools to expedite resolution of chargeback claims,” says Chandnani.
Worldline is committed to India and sees tremendous growth potential here. The company is making substantial investments to bring new products and solutions to the market and also improve their existing portfolio. It would be safe to expect more innovative products, especially in the mobile and contactless space, from Worldline in the near future.
Worldline works with banks and merchants like educational institutions, petroleum retailers, townships & malls
To combat increasingly sophisticated technology threats, both internal and external, Worldline ensures that all processes are PCI-DSS and ISO certified and compliant with requirements laid down by the Reserve Bank of India. “We have leveraged our international knowledge base to create a Fraud Control Group in India. They use a proprietary fraud detection engine built on multiple rules-based and score-based algorithms that detect fraud in real time and flag transactions for approval, denial or review. We even provide banks and merchants with fraud case management tools to expedite resolution of chargeback claims,” says Chandnani.
Worldline is committed to India and sees tremendous growth potential here. The company is making substantial investments to bring new products and solutions to the market and also improve their existing portfolio. It would be safe to expect more innovative products, especially in the mobile and contactless space, from Worldline in the near future.
